The client was in the business of holiday accommodation, but faced with the problem of an unremarkable brand and a somewhat cumbersome name “Apartamentos Travel”. The challenge was to come up with a new, modern approach to their business model, while encapsulating it within an easy to remember and sleek brand that would stay in their clients’ mind.
The elements representing buildings and windows of their old logo were reworked into the capital shape of their new company name: Holidays 10. As part of the re-branding, not only basic letterhead and office stationary, but also a new website was designed to launch their new business approach.
This logo was developed while working with Grdar.